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We are starting with the first residential training course of our long-term project "Branding4U"!

The first training course, "Looking In", is taking place in Murzasichle, Poland and it gathered 24 participants from Italy, Spain, Poland and Portugal.

The main aim of this training course is to enable educators working in the field of youth work to re-evaluate their work, educational practice and define their vision and mission in order to create the foundation of their personal brand which could be in demand in the market.

The main objectives are: -Get familiar with the concept of personal branding and learn about three stages in personal branding as an approach both at conceptual and at practical levels -Reevaluate personal meta programmes, fears, limiting beliefs and value base which hampers educators’ professional development and doesn’t let them o er their services to the market -Define mission and vision and reflect on the importance of those as the foundation of the personal brand -Practice and to test different methods, tools and techniques which can be relevant for the various groups of young people in the topic of personal branding and marketing -Discuss the strategies and basics of transferring the knowledge to young people. -Learn how to create basic presentation tools, reflecting their vision and mission as well as background (video CVs, reference lists, expert lists, press-portraits).

Project partners: Fundacja Młodzi dla Europy - Poland Associação Check-In - Portugal WeAre Globers - Spain Oriel - Italy

The project funded under the #Erasmusplus programme.

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